To Kill a Mockingbird Literary Analysis free essay sample

This proves how badly the farmers were hit and how greatly economic limitations were set. According to Miss Caroline, there was also a limit to how much Scout was to learn (17), and finally, there was a limit in society. The townspeople were expected not to fraternize with the â€Å"Negroes†, or black community. Though slavery had officially ended, there was still that social boundary. Segregation was still present all throughout the south, except in Finch’s Landing, where Calpurnia is greatly welcomed and respected, despite Aunt Alexandra’s wishes to fire her (136). Scout does not just exaggerate her thoughts and views, she puts emphasis. She greatly emphasizes the description of the Radley house all throughout To Kill a Mockingbird, and even referred to Miss Caroline in that â€Å"she looks and smells like a peppermint drop† (16). When she and her older brother, Jem, meet Dill – Charles Baker Harris – they begin to explore and roll play, exaggerating the rumored stories of the legendary â€Å"Boo† Arthur Radley. We will write a custom essay sample on To Kill a Mockingbird Literary Analysis or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page When she and Jem pass by Mrs. Dubose’s house, she gets much too frightened by her appearance and lack of sympathy toward them (102). She also exaggerates her anger when others call her father, Atticus, a â€Å"nigger-lover† for defending a black man in court, even though she doesn’t know the meaning of the word. The fact that she doesn’t know it and that she willingly went to Calpurnia’s church reveals that she is not prejudice, or rather, just naive (120). How she and Jem tend to describe the Radley house always comes with an eerie undertone, as well as Mrs. Dubose. Being so young, she cannot help but to stretch things out, like Dill does when he says they â€Å"fought off an entire mob with their bare hands† (158). This not only helps set the tone, but it also reminds the reader that the narrator herself is a child in the first grade, though most think that she thinks very maturely for her age. That may also be true in a sense because of how she innocently helped deal with Mr. Cunningham with just her words when he came with the mob. Scout is a very young child. She is curious, but she asks the wrong questions. According to the older members of her neighborhood (like Mrs. Dubose or Aunt Alexandra), she is rampant and the complete opposite of â€Å"ladylike† (101, 136), giving off an air of impertinence. She had asked Atticus many questions that she wass not supposed to ask, yet Atticus answers in a manner that is true, but not too blatant. Adults are always criticizing Scout about how she acts and what she wears. Aunt Alexandra orders that Calpurnia be fired because she is a black woman, seems to be too close to the children and she took Scout and Jem to her church, which is a church mainly for the Negroes (120, 136), which if not already implied, is not idealistic during that set time period. What is at the same time surprising and not, is how ignorant society is toward a certain group or groups of people. In this case, public insensitivity is directed toward the black community. Many who are ostracized do not know what they have done wrong or how they managed to create that type of social barrier between them and the world, but that is what segregation typically is. In To Kill a Mockingbird, there is always the distance between the blacks and whites, within churches, families, and even in court. Despite Atticus’ efforts to prove Tom Robinson innocent (which he obviously was), because of the fact that he is black, the jury announced him to be guilty (211). In the very next chapter, even Scout and Jem see it to be unfair. When Calpurnia decides to take Scout and Jem with her to church, the second the â€Å"white man’s kids† walk in, the rest of the church stare at them because it was not normal to have white people in a black church; it almost never happened (120). It was as if the rest of Maycomb gave no thought to the truth or admit to it. Their insensitivity became an obstacle in whether or not an innocent man should die, with even the killers themselves subconsciously knowing he was innocent Injustice is inevitable and spread throughout every little and large corner of the world. There are social, economic, and racial discriminations, or even separations within schools and families. Fact is, from the very start of prehistoric or even modern civilization, people were grouped separately from animals from plants, plant and animal species from each other, and race from race. Though racism is not as wide today, there is still sexism, disparities in economic and community standards, and more recently introduced, the segregation of gay couples. To Kill a Mockingbird by Harper Lee introduces a small portion of this kind of segregation, and it shows how insensitive the rest of the world is when it comes to following the so-called rules set by society, and history shows that in spite of human intelligence, ignorance of those different from themselves will always lead to injustice.

Cancer Prevention essays

Cancer Prevention essays Cancer Prevention Weekly Articles of Interest 1. Schools boost milk in junk-food battle: Eager to reduce the intake of junk food on their watch, some school boards in Canada have begun working around their exclusive contracts with cola giants in order to offer students milk in vending machines. 2. B.C. discovery: New way to find cancer genes: Scientists say revolutionary advances in genome science could allow people to provide their doctors with a single blood sample and have tailor-made cancer-fighting diets created to match their own genetic makeup. 3. More Evidence Vegetarian Diet May Cut Cancer Risk: Eating a meat-free, vegetarian diet may reduce the risk of colorectal cancer, new research suggests. 4. Tobacco firms found liable in Brazilian class action: British American Tobacco PLC and Philip Morris, Inc.'s Brazilian units were found liable for injuries to smokers for the first time in a class action, opening the way for millions of dollars in potential claims. 5. New young smokers a frightening trend: A newly released survey showing that smoking has increased among Albertans aged 20 to 44 is a troubling setback in the province's anti-smoking campaign. 6. Antibiotics increase breast-cancer risk: Women who use a lot of antibiotics appear to face a heightened risk of breast cancer, a new U.S. study has found. 7. Cancer studies frustrate survivor: "It's very confusing," said Steffler, a breast cancer survivor and one of the founding members of Guelph's breast cancer support group. 8. Survivor kits available from cancer foundation: The Cancer Recovery Foundation of Canada aims to help Canadians prevent and survive cancer through education and encouragement. 9. Cancer patient written off in B.C. thriving a year after treatment: A year after he was written off for dead by a cancer specialist who told him there was no point in offering aggressive treatment b ...

How to Use the Casual French Term Sympa

How to Use the Casual French Term Sympa Most people in France use the casual adjective sympa  (pronounced sam  pa) to mean nice when theyre describing a person or thing that they like. Its a very versatile word and can be used to express general affection for places, objects, and ideas or concepts in addition to people you know. French speakers also use sympa to mean pleasant, friendly, and good. Expressions and Usage There are any number of ways you can use sympa in everyday conversation. For instance: super sympa very niceavoir lair sympa to look kindElle est trà ¨s sympa. Shes a really nice person.Cest un type sympa. Hes a nice guy.   Cest un type  vraiment sympa. Hes a really nice guy.Il nest vraiment pas sympa.  Ã‚  Hes not very nice at all.type sympa, mec  sympa,  chic type, mec bien (very colloquial) nice guyMerci, cest sympa. Thanks, I appreciate it.   Ãƒâ€¡a va  Ãƒ ªtre  sympa. Thatll be nice.   Ton copain est super sympa ! Your boyfriend is really nice!Elle nest vraiment pas sympa. Shes not very nice at all.sympa, amusant,  drà ´le,  marant funAllez, sois sympa. Go on, be a sport.un coin sympa pour pique-niquer a nice spot for a picnicCeci est une touche trà ¨s  sympa.   This is a really  nice  touch.Ce nest pas trà ¨s  sympa  mais, aprà ¨s tout, on devait trouver une solution. Thats not very nice, but, after all, we had to find a solution.C’à ©tait aussi trà ¨s  sympa  de rencontrer plein d’autres co llà ¨gues de diffà ©rents pays. It was also very nice to see a lot of my colleagues from different countries. Peter,  sympa  mais avec grande gueule... Peter is a nice guy but he has a big mouth.Gà ©niale ! C’à ©tait  sympa  et enrichissant la fois. It was great! Fun and enriching at the same time.

Explaining the civil trial process Research Paper

Explaining the civil trial process - Research Paper Example Notably, the above processes or procedures start after a plaintiff has filed a complaint against defendant with the appropriate court. Appropriateness of court is determined by various factors that include the origin of the plaintiff and defendant, the basis of the complaint, and the damages sought by the plaintiff (Pozgar & Santucci, 2011). For instance, if the plaintiff and defendant come from the same state, then the complaint can be filed within the state’s law courts. In the event that either of the parties is from a different state then a federal court would be appropriate in filing the complaint. In addition, if the complaint is where Amber Andetti (the plaintiff) is seeking to be compensated for damages that are below $3,000, then the most appropriate court is the Small Claims Court, otherwise other forms of courts could be appropriate if the amount is higher (Pozgar, 2007). The first process in a civil case after the complaint is filed is jury selection. Jury selection is the choosing of people who will serve at the trial jury. Even though every individual has the right for a trial jury, the concept is optional for civil cases but mandatory for criminal cases. Once the selection of jury is done the next process within the civil case will be delivery of opening statements (Pozgar, 2007). Opening statements are brief statements that the attorney makes to jury outlining facts as they see them and how they are going to proceed with the case. It should be noted that opening statements made by attorneys are not evidences since attorneys are not witnesses. The second step after opening statements is the presentation of evidence. Presentation of evidence involves witnesses of the plaintiff followed by the witnesses of the defendant. After the presentation of evidence by the witnesses of the defendant, any rebuttal

Capital Punishment Essay Example | Topics and Well Written Essays - 2000 words

Capital Punishment - Essay Example In some occasions, crimes such as rape, incest, sodomy as well as adultery were punished through death penalty. In a country like china, high level corruption, human trafficking as well as drug trafficking are punishable by death (Cullen, Bartkowski and Unnever 317). There is no doubt that use of capital punishment was used by a variety of society as a process of enhancing justice. At present a total of 58 countries still use capital punishment while about 97 states have done away with it for whatever crime, 8 countries have abolished it for specific common crimes while about 10 countries have not used death penalty on the last 10 years. It is worth mentioning that approximately 90.0% of death penalty occurs in Asia. In the United States of America, the history of death penalty has centred on the two views of the same issue. One side holds the view that death penalty is necessary in the society to bring sanity while the other side believes that an advanced and civilized society like the US should not resort to using death penalty as a way of punishment since it is a cruel way of instilling sanity in the society. It is important to note that over the years, advocates for improvement in the way capital punishment is done has resulted a in a number of changes. For instances, through passage of laws which are in line with the constitution, some states have abolished capital punishments. However, others have embarked on strategies aimed at changing the techniques utilized when executing offenders, critically examining the types of crimes that warrant death penalty as well as developing plans to identify factors that lead to crime. Ideally, capital punishment in the US has its root in the primitive British laws. It has been argued by proponents of capital punishment that the approach helps the society tremendously reduce crime. This paper seek to present arguments for and against capital punishment and make a judgment whether the approach is good in deterring people from committing crime or not. Arguments for capital punishment Eliminating future dangerousness It has been argued by proponents of capital punishment that executing individual who have committed serious crimes such as killing, others, stealing, raping, treason among others will eliminate that individual and the society will live with no fear of being raped, killed among others. This school of thought can be traced to moral theory of John Mills. In this theory, the guiding principle is that the best option to be taken is the one that generates greatest happiness to the greatest number of people. To that effect, if majority of the citizen will live comfortably when a few thieves, rapists, corrupt individuals, drug traffickers are eliminated so be it. Berry, in his article published in 2010 stated that the rationale for punishing someone based on their dangerousness is that the state needs to protect its citizens from the threat that the offender poses to society. In other words, the state chooses to incapacitate an offender in order to ensure that the offender does not commit another criminal act (Berry, 894). From the beginning of the post-Furman era, most states have included and relied on an evaluation of an individual‘s dangerousness to contribute to the determination whether a criminal offender should be put to death. Texas and

Analysis of the Chocolate Industry in India

Analysis of the Chocolate Industry in India Project Objective This project aims at understanding the overall Chocolate Industry in India, the product portfolios of different players in the market, various factors affecting the growth and success of chocolate industry in India, the challenges and opportunities which the market offers and the changing trends in the Indian Chocolate Industry. The project also covers a brief study of Cadburys India with reference to above points. An Overview of Chocolate Industry in India The chocolate industry in India as it stands today is dominated by two companies, both multinationals. The market leader is Cadbury with a lions share of 70 percent. The companys brands (Five Star, Gems, Eclairs, Perk, Dairy Milk) are leaders their segments. Till the early 90s, Cadbury had a market share of over 80 percent, but its party was spoiled when Nestle appeared on the scene. The latter has introduced its international brands in the country (Kit Kat, Lions), and now commands approximately 15 percent market share. The Gujarat Co-operative Milk Marketing Federation (GCMMF) and Central Arecanut and Cocoa Manufactures and Processors Co-operative (CAMPCO) are the other companies operating in this segment. Competition in the segment will get keener as overseas chocolate giants Hersheys and Mars consolidate to grab a bite of the Indian chocolate pie. Per Capita Chocolate Consumption (in lb) of first 15 countries of the world Rank Countries Per Capita Consumption (in lb) Switzerland 22.36 Austria 20.13 Ireland 19.47 Germany 18.04 Norway 17.93 Denmark 17.66 United Kingdom 17.49 Belgium 13.16 Australia 12.99 Sweden 12.90 United States 11.64 France 11.38 Netherlands 10.56 Finland 10.45 Italy 6.13 INDIA, stands nowhere even near to these countries when compared in terms of Per Capita Chocolate Consumption. The Indian chocolate industry is extremely fragmented with a range of products catering to a variety of consumers. We have the bars/slabs, jellies, lollipops, toffees and sugar candies. Given Indias mammoth population, it comes as a surprise that per capita chocolate consumption in the country is dismally low a mere 20 gms per Indian. Compare this to over 7 kgs in most developed nations. However, Indians swallowed 22,000 tonnes of chocolate last year and consumption is growing at 10-12 percent annually. The market size of chocolates was estimated to be around 16,000 tonnes, valued around Rs. 4.16 billion in 1998. Volume growth which was over 20% pa in the 3 years preceding 1998, slowed down thereafter. Both chocolate and sugar confectioneries have abysmally low penetration levels, in fact, even lower than biscuits, which reach 56 per cent of the households. Market growth in the chocolate segment has hovered between 10 to 20%. In the last five years, the category has grown by 14-15% on an average and will expect it to continue growing at a similar rate in the next five years. The market presently has close to 60mn consumers and they are mainly located in the urban areas. Growth will mainly come through an increase in penetration as income levels improve. However, almost all of this consumption is in the cities, and rural India is nearly chocolate-free. But the fact is that three quarters of Indians live in Rural Areas. Average summertime temperatures reach 43 degrees Celsius in India. Chocolate melts at body temperature of 36 degrees. Per capita consumption of chocolates in India is minuscule at 20gms in India as compared to around 5-8 kgs and 8-10 kgs respectively in most European countries. Awareness about chocolates is very high in urban areas at over 95%. Growth of other lifestyle foods such as malted beverages and milk food have actually declined by 3.7 per cent and 11.7 per cent, however the CHOCOLATES continue to grow at the rate of 12.6%. Low priced unit packs, increased distribution reach and new product launches can be said to have fuelled this growth. The launch of lower-priced, smaller bars of chocolate in the last two years and positioning of chocolate as a substitute to traditional sweets during festivals, have boosted consumption. This is also because chocolate, which was considered to be an elitist food, has caught the fancy of buyers looking for a lifestyle item at affordable cost. Till recently, chocolate consumption had been restricted by low purchasing power in the market. Chocolates and other cocoa-based snack foods were looked upon as food suitable only for the well-off. After economic liberalization in 1991, major changes have occurred in food habits, partly on account of rise in gross domestic product (GDP) growth and higher purchasing power in the hands of the middle-class representing a third of the total population. Availability of chocolate products has also exploded. A study had projected that sales of the Indian chocolate industry would rise from $125/$130 million in 1998 to $175/$180 million by the year 2000 and to $450 million by the year 2005 which ACTUALLY happened irrespective of various negative factors. Per capita chocolate consumption continues to be low at about 200g per person, being mainly consumed in urban areas. In the middle and higher income groups, 70 per cent of children, 43 per cent of young adults and 16 per cent of adults consume chocolate. AC Nielsen ORG Marg report estimates the Indian Chocolate Industry worth at Rs 2,000-crore (Rs 20 billion) Types of Chocolates Depending on what is added to (or removed from) the chocolate liquor, different flavors and varieties of chocolate are produced. Each has a different chemical make-up, the differences are not solely in the taste. 1. Unsweetened or Baking chocolate is simply cooled, hardened chocolate liquor. It is used primarily as an ingredient in recipes, or as a garnish. 2. Semi-sweet chocolate is also used primarily in recipes. It has extra cocoa butter and sugar added. Sweet cooking chocolate is basically the same, with more sugar for taste. 3. Milk chocolate is chocolate liquor with extra cocoa butter, sugar, milk and vanilla added. This is the most popular form for chocolate. It is primarily an eating chocolate. Cocoa is chocolate liquor with much of the cocoa butter removed, creating a fine powder. It can pick up moisture and odors from other products, so you should keep cocoa in a cool, dry place, tightly covered. There are several kinds of cocoa Low-fat cocoa has the most fat removed. It typically has less than ten percent cocoa butter remaining. Medium-fat cocoa has anywhere from ten to twenty-two percent cocoa butter in it. Drinking or Breakfast cocoa has over twenty-two percent left in it. This is the cocoa used in chocolate milk powders like Nestles Quik. Dutch process cocoa is cocoa which has been specially processed to neutralize the natural acids in the chocolate. It is slightly darker and has a much different taste than regular cocoa. Decorators chocolate or confectioners chocolate isnt really chocolate at all, but a sort of chocolate flavored candy used for things such as covering strawberries. It was created to melt easily and harden quickly, but it isnt chocolate. Categories of Chocolates Commercial Chocolates are available in the following forms: Bars or Moulded Chocolates Counts Panned Chocolates (Gems) Éclairs Assorted Chocolates Bars or moulded chocolates (like Dairy Milk, Truffle, Amul Milk Chocolate, Nestle Premium, and Nestle Milky Bar) comprise the largest segment, accounting for 37% of the total chocolate market in volume terms. Wafer chocolates such as Kit-Kat and Perk also belong to this segment. Panned chocolates accounts for 10% of the total chocolate market. Wafer chocolates such as Kit-Kat and Perk also belong to this segment. .. Form of Consumption Pure Chocolates Toffees Cakes Pastries Malted Beverages Wafer Biscuits Baked Biscuits Chocolate Desserts Chocolate Manufacturing Process Workers cut the fruit of the cacao tree, or pods open and scoop out the beans. These beans are allowed to ferment and then dry. Then they are cleaned, roasted and hulled. Once the shells have been removed they are called nibs. Nibs are blended much like coffee beans, to produce different colors and flavors. Then they are ground up and the cocoa butter is released. The heat from the grinding process causes this mixture of cocoa butter and finely ground nibs to melt and form a freeflowing substance known as chocolate liquor. From there, different varieties of chocolate are produced. What is conching? Raw unprocessed chocolate is gritty, grainy and really not suitable for eating. Swiss chocolate manufacturer Rudolph Lindt discovered a process of rolling and kneading chocolate that gives it the smoother and richer quality that eating chocolate is known for today. The name conching comes from the shell-like shape of the rollers used. The longer chocolate is conched, the more luxurious it will feel on your tongue. Market Size (by value by volume) The Indian chocolate market is valued at Rs. 650 crores (i.e. Rs. 6.50 billion) a year. The Indian chocolate bazaar is estimated to be in the region of 22,000-24,000 tonnes per annum, and is valued in excess of US$ 80 million. Chocolate penetration in the country is a little over 4 percent, with Indias metros proving to be the big draw clocking penetration in excess of 15 percent. Next, comes the relatively smaller cities/towns where consumption lags at about 8 percent. Chocolates are a luxury in the rural segment, which explains the mere 2 percent penetration in villages. The market presently has close to 60mn consumers and they are mainly located in the urban areas. Major Players their Market Share The major players in the Indian Chocolate Industry are: Cadburys India Limited Nestle India The Gujarat Co-operative Milk Marketing Federation (GCMMF) AMUL Cocoa Manufactures and Processors Co-operative (CAMPCO) Cadburys India Limited A Study CADBURYS INTERNATIONAL Cadbury is a very old trusted name. It all started in Birmingham in England when John Cadbury started his family grocery shop with side business of cocoa and chocolate products in around 1824. His two sons, Richard and George, expanded their family business of cocoa and chocolate. Bournville, a town near Birmingham, was build by them as a part of expansion of their business. Cadbury family is also known for their contribution in social reforms and considered as liberals. This family was in the forefront of adult education movement in England. CADBURYS INDIA LIMITED Cadbury was originally incorporated as a wholly owned subsidiary of Cadbury Schweppes Overseas Ltd (CSOL) in 1948. The companys original name was Cadbury Fry (India) Ltd. In 1978, CSOL diluted its equity stake to 40% to comply with FERA guidelines. In 1982, the name was changed to Hindustan Cocoa Products. CSOLs shareholding was increased to 51% in Jan 83 through a preferential rights issue of Rs700mm. The current name was restored in Dec 89. In 2001, Cadbury Schweppes made an open offer to acquire the 49% public holding in the company. The parent holds over 90% of the equity capital after the first open offer. A second open offer has been made to buyback the balance shareholding, after which the company would operate as a 100% subsidiary of Cadbury Schweppes Plc Ever since the Cadbury is in India in 1947, Cadbury chocolates have ruled the hearts of Indians with their fabulous taste. The company today employs nearly 2000 people across India. Its one of the oldest and strongest players in the Indian confectionary industry with an estimated 68 per cent value share and 62 per cent volume share of the total chocolate market. It has exhibited continuously strong revenue growth of 34 per cent and net profit growth of 24 per cent throughout the 1990s. Cadbury is known for its exceptional capabilities in product innovation, distribution and marketing. With brands like Dairy Milk, Gems, 5 Star, Bournvita, Perk, Celebrations, Bytes, Chocki, Delite and Temptations, there is a Cadbury offering to suit all occasions and moods. Today, the company reaches millions of loyal customers through a distribution network of 5.5 lakhs outlets across the country and this number is increasing everyday. OBJECTIVES AND VALUES Our objective is to Grow shareholder valueover the long term Cadbury in every pocket Our marketing strategy is aimed at achieving this vision by growing the market, by appropriate pricing strategy that will create a mass market and to have offerings in every category to widen the market Our Managing For Value Process incorporates Setting stretched financial objectives. Adopting Value Based Management for major strategic and operational decisions and business systems. Creating an outstanding leadership capability within our management. Sharpening our company culture to reflect accountability, aggressiveness and adaptability. Aligning our management rewards structure with the interests of our shareowners. VISION Life Full Of Cadbury Cadbury is an organisation which impacts and interacts with the consumers. Cadbury is present in most happy occasions in the life of our consumer. Our brands excite our consumer. Cadbury is an expression of a consumers life. Cadbury Full Of Life Cadbury as a company is vibrant. Cadbury ia a fun and energising workplace. Cadbury is robust and alive. Business Cadbury dominates the Indian chocolate market with above 65 70 % market share. Besides, it has a 4% market share in the organized sugar confectionery market and a 15% market share in milk/ malted foods segment. Cadburys Indian operations are not just the largest in Asia but also the cheapest. In India, Cadbury has the largest market share anywhere in the world and has been the fastest growing FMCG Company in the last three years with a compound annual growth rate of 12.5 per cent. Plant locations Cadburys manufacturing operations started in Mumbai in 1946, which was subsequently transferred to Thane. In 1964, Induri Farm at Talegaon, near Pune was set up with a view to promote modern methods as well as improve milk yield. In 1981-82, a new chocolate manufacturing unit was set up at the same location in Talegaon. The company, way back in 1964, pioneered cocoa farming in India to reduce dependence on imported cocoa beans. The parent company provided cocoa seeds and clonal materials free of cost for the first 8 years of operations. Cocoa farming is done in Karnataka, Kerala and Tamil Nadu. In 1977, the company also took steps to promote higher production of milk by setting up a subsidiary Induri Farms Ltd near Pune. In 1989, the company set up a new plant at Malanpur, MP, to derive benefits available to the backward area. In 1995, Cadbury expanded Malanpur plant in a major way. The Malanpur plant has modernized facilities for Gems, Eclairs, Perk etc. Cadbury also operates third party operations at Phalton, Warana and Nashik in Maharashtra. These factories churn out close to 8,000 tonnes of chocolate annually. Cadburys Dairy Milk (CDM): Cadburys Dairy Milk is the flagship brand of Cadburys not only in India but world wide. CDM is the single largest selling unit in India. It has annual sales to the tune of Rs 200 crore. CDM not only accounts for 30 per cent of the total chocolate market in value, but commands nearly 26 per cent in volume terms and close to 30 per cent of Cadburys annual turnover. Moving from a predominantly adult positioning in the days of the legendary dancing girl ad, to the teens and the tweens, when the Cyrus Broacha ads hit the airwaves, CDM has made a long sweet journey. In spite of the new categories being explored by Cadbury, its star brand remains Cadbury Dairy Milk (CDM) which continues to corner almost 30 per cent of the chocolate market. Cadburys Temptation: Cadburys Temptation is premium chocolate brand aimed for high value consumption. Various variants available are Almond, Rum, Cashew Orange. Cadburys temptation is priced at Rs. 40 Cadburys Celebration Cadbury India launched its premium Celebrations range, which contains traditional Indian dry fruits wrapped in Dairy Milk chocolate. This gifting option combines the pleasure of giving away dry fruits which Indians traditionally consider a premium, healthy gift with chocolate. Cadbury now has 90 per cent market share in this profitable segment. PRODUCT REVAMPING INNOVATIONS Cadburys chocolate brands registered double-digit growth in 2002, touching an astounding 19 per cent in the second half of that calendar year. Getting the power brands right was the first priority, so genuine re-launches of the products were made. However, the growth rate was declining after that. The growth went down from 19 per cent in 1999 to 12 per cent in 2000 to single-digits, with seven per cent in 2001. If it staged a smart recovery to nearly 10 per cent in 2002, it was largely on the back of Chocki and the revamped power brands. PRODUCT INNOVATIONS: 5 STAR: Consumer feedback suggested that the old 5 Star was too chewy, and people complained of it sticking to their teeth. It was made softer and melted easily in the mouth introduced as 5 Star Crunchy PERK: Perk was made much lighter and the size of the bar increased to match Nestles Munch. Perk had been under fire from Nestles deadly duo of KitKat and Munch, but after the relaunch, its marketshare is two per cent more than KitKats. And, the five-year-old brand is now almost as big as the decades-old 5 Star in size, both in the region of Rs 50-55 crore. HEROES: Packaging innovation has played a vital role in revamping of various Cadburys brands. Heroes brand is simply a multi-pack with miniatures of all its most popular brands in a single outer case. NEW PRODUCT LAUNCHES Rich Dry Fruit Collection For Gifting Festive Season Cadbury Celebrations Rich Dry Fruit Collection a range of premium chocolate gift boxes. Available in attractive packs, the Collection caters to a premium gifting consumer and is an ideal festive gift. It is a unique combination of the best Cadbury chocolate and premium dry fruits and comes in four different formats each of which is a mix of select premium dry fruits enrobed in rich Cadbury Dairy Milk chocolate. Cadburys Creative Launch A new after dinner segment Cadbury Desserts for sweet moments after dinner Khaane Ke baad Kuch Meetha Ho Jaye. Rs. 20/- per packet of 44 gms Cadbury Dairy Milk (CDM) Desserts with rich indulgent crà ¨me center, in exotic traditional flavors of Tiramisu and Kalakand. CDM Desserts offer the perfect rounding off taste, after meal that adds special Meetha moments to the family. The rich tastes of CDM combined with the unique crà ¨me center in exotic flavors provide a special chocolate experience. CDM Desserts add delight to the after-meal moments, especially with the consumers whose current choice of sweets range from home made delicacies to fruits to meethai. PRICING After the roaring success of Nestles Munch and Chocostick, Cadburys empire struck back hard. The Rs 5 price point accounts for more than half of all chocolate sales. Nestle had seized the initiative at this price point, with its launch of Munch, now a roaring success (and the largest selling product at that price point). Today, Cadbury has four products at this price point: CDM, Perk, 5 star and Gems and the five-rupee CDM bar is its single largest-selling SKU. This is a potent price point in India, because the average purchasing power is abysmally low, is what industry analyst have to say. Nestle kicked off one of the biggest success the liquid chocolate category with its brand Chocostick priced at Rs.2 three months ahead of competition. Cadbury did react with Chocki, priced at Rs 2, expanding the concept of sachetisation to new frontiers. Chocki has been the single biggest growth driver for Cadbury as well as the entire chocolate category. The novelty of the format endeared itself to the existing customer. In less than one year, it constituted nearly 10 per cent of the total chocolate market, split equally between Cadbury and Nestle. Volume led growth strategy Cadbury has followed a well-planned strategy of fuelling volume growth by introducing smaller unit packs at lower price points. Simultaneously, the company seems to have astutely juggled with the larger pack sizes and raised prices to a degree higher than what appears at face. The strategy has driven volumes in the last two years and we expect the volume growth to continue in the next two years. PRICE WOES Chocki, selling at a potent price point of Rs 2, was ideal for smaller towns, especially since it did not need refrigeration. But Chocki started to cannibalise other higher-priced chocolates in larger markets. The students of Bombay Scottish (an upmarket school in Mumbai) are not supposed to eat Chocki, they should not have even heard of the product. Distribution Chocolate needs to be distributed directly, unlike other FMCG products like soaps and detergents, which can be sold through a wholesale network. 90% of chocolate products are sold directly to retailers. Distribution, in the case of chocolates, is a major deterrent to new entrants as the product has to be kept cool in summer and also has to be adapted to suit local tropical conditions. Cadburys distribution network used to encompasses 2100 distributors and 450,000 retailers. The company has a total consumer base of over 65 million. Besides use of IT to improve distribution logistics, Cadbury is also attempting to improve distribution quality. To address the issues of product stability, it has installed VISI coolers at several outlets. This helps in maintaining consumption in summer, when sales usually dip due to the fact that the heat affects product quality and thereby offtake. To avoid cannibalization of its higher priced products from lower priced ones, Cadbury is setting up two separate distribution channels one for CORE business other for MASS markets, with different stockists, wholesalers and retailers. One set will be dedicated to Cadburys high-end products and traditional chocolates. The other will cater to the mass market brands namely Chocki, Halls, Eclairs et al all products priced below Rs 3. But today, Cadburys distribution network reaches out to six lakh outlets each for its chocolate confectionery brands (i.e. total reaching12 lakh outlets). Promotion Typically it is said that chocolates are being eaten when everyone is happy. And this is something advertising has always portrayed. But it is found chocolates are eaten under diverse conditions and moods when people are anxious, when they are sad, when happy a whole range of emotions. Condensing these views thoughts, it can be said chocolate is a true soul mate. Someone who is with you through the ups and downs of life, helping you bounce back. And thats what Cadburys Dairy Milk (CDM) positioned itself as a special friend. % Share of various Brands Ad spending of Cadbury Here, the 6 Cadbury brands shown in the graph comprise 85% of the advertising pie, whereas, rest of the 9 brands advertised by Cadbury comprise 15% of the advertising. Cadbury Dairy Milk Chocolate is the most advertised brand (with 22%). RE-INVENTING CABDURY Kya Swad Hai Zindagi Mein redefined the way Indians looked at Cadbury Chocolates. (The commercial showed a beautiful young lady overcoming all obstacles on the cricket ground, crossing boundary, watchman, securities and embracing her lover who won the game by hitting a six). This theme introduced in around mid 90s bought instant growth to Cadburys Dairy Milk. The Ad campaign ran successful for about four years and immersed deeper inside hearts of Indians. In March 2002, Cadbury launched its next advertisement campaign for its flagship chocolate brand, Cadburys Dairy Milk (CDM). The campaign featured a television (TV) commercial that was significantly different from the companys earlier commercials for the brand. It featured Cyrus Broacha interviewing college students and asking why they liked to eat CDM. This was followed by college students singing their excuses for eating CDM. Just as the commercial seems all set to end with the students and Cyrus singing the famous CDM theme, Khane Walon Ko Khane Ka Bahaana Chaahiye (those who want to eat, will find excuses), a student comes up and questions Cyrus, The advertisement aimed at conveying the idea that no specific occasion is required for consuming CDM. This was a significant departure from CILs strategy of appealing to adults in India, who sought a rational justification for indulging in chocolate consumption. Cadbury roped in Preity Zinta for its PERK brand. Preity Zintas angelic dim ples laid the foundation for what would become the Indian teenagers favorite snack. After this campaign, PERKS sale surged Cadburys advertising has, over the past few years, aptly reflected Indias passion for chocolates. Cadbury And The Worm Controversy The discovery of worms in some samples of Cadburys Chocolate in early October 2003 created one of the biggest controversies in India against a Multi National reputed for being a benchmark of QUALITY. The controversy created an deep adverse impact on the company with their sales not only drastically dipping down, but at the same time allowing the competitors to establish their foothold and taking maximum advantage of Cadburys misfortune. The controversy, and the adverse publicity received in several countries, set back its plan of outsourcing model which would have resulted in significant revenue generation, several months back. The worms controversy came at the worst time.the next few months were the peak season of Diwali, Eid Christmas. Cadbury sells almost 1,000 tonnes of chocolates during Diwali. In that year, the sales during festival season dropped by 30 per cent. The company saw its value share melt from 73 per cent in October 2003 to 69.4 per cent in January 2004. In May, however, it inched up to 71 per cent. CDM sales volumes declined from 68 per cent in October 03 to 64 per cent in January 2004 Clearly, the worm controversy took a toll on Cadburys bottom-line. For the year ended December 2003, its net profit fell 37 per cent to Rs 45.6 crore (Rs 456 million) as compared with a 21 per cent increase in the previous year. However, Cadburys reiterated that all through the 55 years of leadership in India, that it has remained synonymous with chocolates and have remained committed to high quality and consumer satisfaction. CABDBURYS FIGHT-BACK Project Vishwas Steps to ensure quality regain the confidence Following the controversy over infestation in its chocolates, Cadbury India Ltd unveiled Project Vishwas, a plan involving distribution and retail channels to ensure the quality of its products. The companys team of quality control managers, along with around 300 sales staff, checked over 50,000 retail outlets in Maharashtra and replaced all questionable stocks with immediate effect. The Vishwas programme was intended to build awareness among retailers on storage requirements for chocolates, provide assistance in improving storage conditions and strengthen packaging of the companys range of products. Cadbury reduced the number of chocolates in its bulk packets to 22 bars from the present 60 bars. These helped stockists display and sell the products safely and hygienically 190,000 retailers in key states were covered under this awareness programme. The Big B FACTOR The big factor that has pushed up CDM sales is the Amitabh Bachchan campaign. It helped restore consumers faith in the quality of the product. In early January, Cadbury appointed Amitabh Bachchan as its brand ambassador for a period of two years. The company believed that the reputation he has built up over the last three decades complements their own, which was built over a period of 50 years. Yet, the entire credit of recovery could not be attributed to the brand mascot. Incisive action taken by the company also helped. Some of which were: Responded to consumers concern over the issue rapidly. Also, the communication campaign worked effectively in giving out the central message. The packaging was changed to include a sealed plastic wrapper inside the outside foil. Cadburys launched a new purity-sealed packaging for its flagship product, Cadbury Dairy Milk. The packaging is in response to foreign bodies, notably worms, being found in its products. Over the next few weeks Cadbury will work towards introducing either a heatsealed or a flow-pack packaging that offers a high level of resistance to infestation from improper storage. New advertising promotion campaigns were in place which accounted for an Ad spend of nearly Rs 40 crore (Rs 400 million) Cadbury invested nearly Rs 25 crore (Rs 250 million) this year on new machinery for the improved packaging. CADBURYS SINGING SWEETLY AGAIN All is well that ends well. And for Cadburys India, nothing can be sweeter than Regaining Back the Consumer Confidence. Thanks to quick action taken to recover the damage done by the worm controversy like Operaion Vishwas, adopting new packaging massive advertising with Mr. Amitabh Bachchan as their brand ambassador, Cadburys regained its market share. The survey conducted by the company says that consumers have long forgotten the controversy and are back to their merry chocolate-chomping ways. Sales were back to the precontroversy levels. Consumer confidence in the product was back and there was a steady progression in sales .The company posted a high double digit sales growth in that year end. The recovery began in May 2004 when Cadburys value share went up to 71 per cent. Hires AT Kearney to curb costs Cadbury India appointed management consultancy firm AT Kearney to draw up a strategy to control costs in several areas, including sourcing of raw materials and packaging. This was partly an outcome of the worms controversy more than a year ago. Among other things, it changed the wrappers for its Cadbury Dairy Milk brand and introduced better coolers. The consultancy firm will also look at the sourcing of direct and indirect materials like renegotiating with suppliers for longer term contracts and vendor management. Other costs (indirect expenses) like travel costs and hotels were also being studied. In other words, Cadbury is trying to reduce the cost per stock keeping unit (SKUs, or packs). The aim is to improve efficiencies. Earnings sensitivity factors Cocoa bean prices: Domestic as well as international prices of key raw material cocoa have significant impact on margins. Excise duties : Changes in excise levied on malt and chocolate influences end product prices and thereby volume growth as well as margins. Changes in

Problem Caused by Anti-Smoking Legislation in Hong Kong

Title: Analyse the problems caused by the implementation of anti-smoking legislation in Hong Kong. Identify some solutions to these problems. Paragraph 1 In recent years many countries have enacted anti-smoking legislation. For example, on 1 January 2007 Hong Kong extended no smoking areas to cover the inside of restaurants, as well as offices and some public outdoor areas (Tobacco control, 2007).While these laws have been largely welcomed by both health advocates and the general population, they have had some unintended consequences including an increase in cigarette litter and congestion in areas where smokers congregate, and a decrease in working efficiency in workplaces with significant numbers of smokers. This essay will examine these effects in more detail before considering some possible solutions. Paragraph 2 One of the outcomes of preventing office and shop workers from smoking in offices and shopping centres is that smokers are more likely to gather on pavements in the area near the entrance to the office building or mall.The assembly of these smokers has produced an increase in litter, with waste such as cigarette butts and packaging often discarded on the street. Novotny and Zhao (1999) argue that this litter is plainly observable, may remain in the environment for a long time and might be hazardous to young children and animals if ingested. Given the densely packed office environment in the central business district of Hong Kong, it is apparent that the litter problem from smokers who smoke outside can be quite serious. Paragraph 3As well as the littering problem, groups smoking on pavements can pose a physical danger to young children. Nakahara (2005) mentions that children are often at a height where they can be easily struck by smokers holding lit cigarettes. As the head of the child is often only at leg level to the adult smoker, the burning cigarette could easily harm the eye or other facial features of the child. It is suggested by Nakahara ( ibid) that street smoking has become more widespread after stricter smoking legislation began to be enforced.In the crowded urban parts of Hong Kong, such as in Mongkok and Causeway Bay, even if there are only a small proportion of pedestrians smoking, this would still generate a hazard to young children. Paragraph 4 Besides the outdoor effects of smoking legislation, those companies operating in Hong Kong who employ smokers have also probably suffered. Considering the USA,  Halpern, Shikiar, Rentz and Khan  (2001) find that smokers have appreciably more absences from work than those who have never smoked.The reason for this is believed to be due to increased rates of sickness among smokers. It could also be speculated that as smokers are more likely to take extended breaks than non-smokers, this would precipitate further reductions in working efficiency in offices with many smokers. As business is very important in the Hong Kong economy, maintaining a high working efficiency is vital to Hong Kong competitiveness. Paragraph 5 Regarding the first problem of increased littering, there are four possible methods to counter this issue.According to Bitgood, Carnes and Thompson (1988), these are environmental education, prompting, environmental design and punishment. Environmental education would include TV campaigns against littering, while prompting would mean signage outside offices reminding smokers not to litter. Environmental design would mean improved design of cigarette bins, and punishment means fines. A combination of these methods, together with increased frequency of visits by cleaners, would plausibly be the most effective solution to littering, and this already happens in Hong Kong (Clean Hong Kong, 2012).Paragraph 6 The physical risk caused by smokers in public areas to young children can perhaps be solved by the establishment of smoking zones. While in Hong Kong, universities are supposedly smoke free, in the United States there are moves by some universities to have areas where smoking is allowed (Ryman, 2010). Although the presence of these smoking zones is common in airports, the proposal by universities in America would be for outdoor zones so this could lead to opposition by some non smokers.As  Kennedy et al. (2012) observe, in countries where restrictions have been placed on indoor smoking, thereby prompting greater outdoor smoking, a majority of interviewees now support outdoor smoking limits in certain settings. Paragraph 7 Finally, the issue of working efficiency has also begun to be addressed in the United States, with certain employers, for the most part health care facilities, now actively not employing those applicants who state that they smoke on the application form.Koch (2012) points out that while a tobacco-free recruiting procedure is intended to endorse health and decrease insurance costs, these polices of discrimination against smokers might have unintended repercussions with smokers feeling punished r ather than encouraged to quit smoking. As a result, some States in America have started passing laws forbidding the discrimination in the workplace of smokers (Summary of District of Columbia Laws, 2010), although in Hong Kong this is not currently proscribed under the labour ordinance (Labour Department, 2012).Paragraph 8 This essay has examined the problems created by the ban on smoking in offices and many indoor public venues in recent years. These problems include a deteriorating litter problem, a danger to young children from lit cigarettes and decreased working efficiency among smokers. Solutions that were considered include intensifying and varying litter prevention schemes, establishing smoke free zones and implementing legislation to prevent smokers from being employed. Paragraph 9It is the belief of this writer that while the anti-smoking legislation was welcome, there was not enough thought regarding the consequences of this legalisation before it was implemented. While r emedial measures can be introduced to partially solve some of these problems, the only certain way to eliminate these problems is to further reduce the number of smokers. For this to happen, it is likely that further legalisation which further restricts the advertising, sale, and consumption of tobacco is needed by the Hong Kong Government.